Vlad
Bouchouev
Building where the creator economy
meets consumer health.
About
I’m obsessed with the intersection of the creator economy and consumer health — the idea that the people we trust with our attention are becoming the people we trust with our wellness.
Early employee at Function Health, where I helped build the product empowering people to live 100 healthy years. My craft lives at the intersection of the technical and the non-technical — renovating the old and building the new.
Previously at Cedar, Addepar, and BlackRock. Educated at Duke and Carnegie Mellon.
If you have a good book on American history or 20th century technologists, I am all ears.
Writing
250 Years of Contradiction — Reflections from a Los Angeles run, in the week of America's 250th
Essay · 2026Leaning into America's contradictions instead of away from them. A reflection on reinvention, the World Cup, and why I wouldn't bet against this place.
Chapter Three: The Social Layer — Why AI won't solve consumer health
Manifesto · 2026Insight isn't the same thing as change. The next chapter of consumer health is less about more data and more about rebuilding the missing social layer around it.
Chapter Two: From Ashes to Empowerment — The Rise of Consumer Health
2024My future posts will be focused on consumer health and the radical steps that need to be taken in order to accelerate our wellness.