Vlad
Bouchouev
Building where the creator economy
meets consumer health.
About
I’m obsessed with the intersection of the creator economy and consumer health — the idea that the people we trust with our attention are becoming the people we trust with our wellness.
Early employee at Function Health, where I helped build the product empowering people to live 100 healthy years. My craft lives at the intersection of the technical and the non-technical — renovating the old and building the new.
Previously at Cedar, Addepar, and BlackRock. Educated at Duke and Carnegie Mellon.
If you have a good book on American history or 20th century technologists, I am all ears.
Writing
Escape Velocity — The other viral in healthPinned
Essay · Aug 2026Healthcare has an escape velocity problem. AI multiplies what we can build. Social multiplies what people want. What happens when the two meet.
Micro-Collectivism in Small Doses — A block in Norway, Maine, and the American habit we stopped usingNew
Essay · Aug 2026Voluntary, member-owned health cooperatives are not a foreign import. America built them, ran them on a dollar a year, and let a professional guild kill them. Part one of two.
The Ownership Ladder — From ad read to cap table to labNew
Essay · Aug 2026Lady Gaga co-founded a biotech and almost nobody noticed. Creators have been climbing from ad reads to cap tables for a decade. Health is where the next rung lands.
250 Years of Contradiction — Reflections from a Los Angeles run, in the week of America's 250th
Essay · Jun 2026Leaning into America's contradictions instead of away from them. A reflection on reinvention, the World Cup, and why I wouldn't bet against this place.
Chapter Three: The Social Layer — Why AI won't solve consumer health
Manifesto · May 2026Insight isn't the same thing as change. The next chapter of consumer health is less about more data and more about rebuilding the missing social layer around it.
Chapter Two: From Ashes to Empowerment — The rise of consumer health
Essay · May 2024My future posts will be focused on consumer health and the radical steps that need to be taken in order to accelerate our wellness.